MIC (Market Intelligence and Consulting Institute), a government-backed ICT research institute based in Taipei, Taiwan, conducted a survey to find out preferences and attitudes of Taiwanese mobile payment users and non-users towards mobile payments. The results show cash and card are still top of nearly 60% of Taiwanese consumer minds when it comes to picking payment methods in most everyday situations, whereas mobile payments only account for 2.7%. "This statistical outcome demonstrates there is still a huge room for improvement for mobile payments in Taiwan," says Nephy Hu, industry analyst with MIC.
Taiwanese Mobile Payment Users' and Non-users' Intention to Use Mobile? Payments as the Main Form of Payment
|
Consumer Attitude
|
Totally Agree
|
Agree
|
Neutral
|
Disagree
|
Totally Disagree
|
|
Haven't Used
|
2.8%
|
16.4%
|
54.6%
|
20.7%
|
5.5%
|
|
Have Used
|
21.8%
|
35.1%
|
36.8%
|
5.9%
|
4%
|
Note 1: For the table, the question "Will you agree or not to that mobile payments are on top of your minds when it comes to picking payment methods?" was asked.
Note 2: 1,041 effective samples were collected in 2014, 50 of which had used mobile payment services before; 1,260 effective samples were collected in 2015, 239 of which had used mobile payment services before.
Source: MIC, March 2016
"Based on our finding, it is worth mentioning that nearly 60% of Taiwanese mobile payment users are willing to use mobile payments as only less than 10% of them stick to cash or credit/debit cards," explains Hu. "We asked mobile payment non-users the same question and only 19.2% of them completed the statement with Totally Agree and Agree."
To see more about this report, please visit: Taiwanese Mobile Payments: Consumer Preference and Behavior Analysis
For future receipt of press releases, or more information about MIC research findings, please contact MIC Public Relations.
About MIC
Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. https://mic.iii.org.tw/english